Moves Management: Who are Your Major Donors in 2022?

If you do not have a good idea of who will be supporting you in three years you may be in trouble. Stop fundraising by the seat of your pants and secure the future of your organization today! Learn how moves management can keep you organized, take the stress out of fundraising and most importantly help you raise more money!

What is Moves Management

Moves management is a process by which a nonprofit or charity develops a plan to grow donor relationships by moving them along a predetermined path from the initial cultivation to the “ask” and beyond.

Moves management is a crucial part of donor cultivation. It provides a great way to plan, make and keep track of a targeted number of “moves” or “touches” per year to major gift prospects.

Each “move” is targeted to move your prospect along a relationship continuum – from awareness… to interest… to involvement… to investment — depending upon where they currently are in relationship to your nonprofit.

When sufficient “moves” have been made, the culmination is your request for a gift/increased gift.

The Benefits of Moves Management

There a number of important benefits when implementing Moves Management. Here are some of them:

1. Helps you stay organized and focused.
2. Build better relationships with your largest donors.
3. You can plan for major gift solicitations 3, 4, or 5 years in the future.

Moves Management Articles and Resources

• 4 Steps to Launch your Moves Management Strategy
• Moves Management: Build Personalized Relationship With Your Donors
• Major Gifts: Moves Management Made Easy

Want to learn how Charity Studio can advise you on creating a moves management process? Email tzvi@charity.studio.