Seven Tutorials to get you Started with Facebook Advertising

In a previous post, I explained why every nonprofit organization should spend 99.9% of their advertising dollars on Facebook’s ad platform. Admittedly using the Facebook advertising platform is daunting, to say the least and it may be challenging to jump in and use your ad dollars effectively.

You will definitely want to set aside time each week to learn how to use the platform and experiment. Fortunately, there are a number of great Facebook advertising tutorials available for free online.

Check out these seven guides, webinars, and courses that will help you get started with Facebook Advertising.

Guides

These are free online guides that you can use at your own pace.

1. Facebook

Facebook provides you with a getting started guide that you can use as you need it. This guide is ideal for people who want to explore on their own and get help when they are stuck.

2. Social Media Examiner

Social Media Examiner provides a guide for beginners who want to learn about the Facebook Ad Manager. This guide will give you a good background on how Facebook sets up its add platform and is a good jumping off point to learn about Facebook ads in-depth.

3. Ad Espresso

Ad Espresso (owned by Hootsuite) provides an online guide divided into eight chapters. They guide you from setting up your account to creating audiences and ads and beyond. This guide will give you a full 360 degrees understanding of Facebook Ads.

Courses & Webinars

Looking for more in-depth training? Check out these courses and webinars.

4. Facebook

Facebook provides a service called Facebook Blueprint, a global training and certification program about marketing on Facebook and Instagram. Choose from 11 courses on Facebook Ads and get ready to dive deep about advertising that works.

5. Jon Loomer

Jon Loomer is arguably the world’s foremost expert on Facebook ads. He holds regular webinars on Facebook ads. Looking for more advanced content? Make sure to follow his blog for regular tips, tricks, and updates.

6. Udemy

Udemy offers a paid one hour webinar on Facebook Advertising. Udemy will teach you how to setup your very first Facebook Advertising campaign start to finish.

7. Lynda.com

Over 400,000 people have watched this two-hour course about Facebook Ads on Lynda.com. In addition to learning about advertising, this courage will help you learn about Facebook Business manager and much more.

Hands-On Training

For those looking for hands-on training Charity Studio can provide remote or in-person training for staff members on Facebook Advertising and best practices. If you are interested in learning more please make sure to contact us!